Aldi has been deemed 2020’s supermarket of the year in Roy Morgan’s latest customer satisfaction awards.
Roy Morgan CEO Michele Levine said supermarkets become some of the most trusted brands in the country last year due to the integral role they played during the first national lockdown, keeping Australia’s communities safe and fed.
“Many businesses, and particularly those in retail and hospitality, faced a major threat to their way of doing business in 2020 as a nationwide closure early in the year forced many to close – at least temporarily,” said Levine.
“The good news for the businesses hit hardest with the lockdowns was that they proved effective with most of Australia spending the remainder of 2020 in relative normality compared to the rest of the world.”
The survey is calculated from an annual survey of 50,000 Australians and previously led Aldi to win the best supermarket in 2016, 2014, and 2012.
“We are hugely excited to be recognized as Australia’s Best Supermarket by Roy Morgan. We are continuously striving to deliver the highest quality products at the lowest prices possible, and it’s clear this commitment is resonating with customers year in and year out,” said Aldi Australia group director Simon Padovani-Ginies.
“We are proud to receive this award and aim to continue to live up to shoppers’ expectations that ALDI is Australia’s best supermarket by delivering exceptional value every time they shop.”
Aldi was also named ‘mobile phone service provider of the year’ for 2020, beating out traditional telcos.