British fashion label Alexander McQueen has opened a flagship store at Omotesando, Tokyo.
Located in the shopping complex Oak Omotesando, the store occupies a 253sqm space and spans two stories. The first floor houses women’s clothes and accessories while the second floor features apparel and accessories for men.
The Alexander McQueen Omotesando concept is a result of the collaboration between creative director Sarah Burton and architect Smiljan Radic. The store exterior features glass floor-to-ceiling doors and windows with grey metal frames, allowing customers to see into the store from the outside. The interior uses woods such as oak or walnut as the main material, creating a warm ambiance.
The storehouses four fitting rooms designed in a glass cylinder shape with butterfly-patterned curtains. The patterns were previously featured in the brand’s Fall/Winter 2018 and 2019 Collection.