Amazon Business, a new platform designed to streamline operations and decrease expenses for organizations of various sizes, has been introduced by Amazon Australia. The platform will feature focused sections for kitchen and pantry goods, cleaning and sanitation products, alongside stationary, IT commodities, and maintenance solutions.
Amazon Business aims to cater to the specific needs of business buyers, offering them tailored features for convenience. These include exclusive business pricing and volume discounts on eligible items. The platform also provides options for single or multi-user business accounts, Business Prime, and dedicated customer service.
The introduction of this platform comes at a critical time when inflating expenses have been impacting small-to-medium-sized businesses (SMBs) in Australia. Research reveals that 92% of these SMBs have experienced a rise in operational costs over the past three years. Consequently, 83% of them have been compelled to transfer these expenses to their customers.
Furthermore, the same research unveiled that over 80% of Australian SMBs have had to increase their prices by an average of 13% due to the escalating cost pressures.
Lena Zak, Country Manager of Amazon Business Australia, expressed excitement about the new platform. Zak emphasized the benefits of Amazon Business, stating that this development would be highly advantageous for the numerous SMBs operating across Australia. Zak further highlighted that Amazon Australia has substantially invested in enhancing its operations network to facilitate a smooth, speedy, and reliable shopping experience for its customers.
With this latest launch, Australia becomes the eleventh country to offer Amazon Business, joining the ranks of countries like the U.S., U.K., Germany, Japan, among others. Since its debut in 2015 in the U.S., Amazon Business has expanded its customer base to over 8 million worldwide. The platform reportedly generates approximately $35 billion in annual gross sales.
What is Amazon Business?
Amazon Business is a platform designed to simplify operations and reduce costs for organizations. It provides business-only pricing, quantity discounts, and options for single or multi-user business accounts, among other features.
What does the launch of Amazon Business imply for Australian SMBs?
The launch comes at a time when rising operational costs have been impacting Australian SMBs. It aims to offer them a streamlined, cost-effective way of procuring necessary items, thereby helping them manage their expenses.
How has Amazon Business performed since its inception?
Since its launch in the U.S. in 2015, Amazon Business has grown to more than 8 million customers globally. The platform reportedly generates approximately $35 billion in annualized gross sales.
