Amiri continues retail expansion with new Japan flagship store

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Following the recent news of the label’s Shanghai flagship store, AMIRI continues to expand their Asian presence with the opening of its latest bricks-and-mortar outpost in Tokyo, Japan.

Situated in the city’s iconic fashion district, Minami-Aoyama, the store builds on the aforementioned international opening as a part of AMIRI’s ambitious global rollout. Embodying their relaxed, West Coast approach, the new space marries warmth, intimacy and modernism, taking cues from the brand’s established retail blueprint and expands by using the city’s personality as a springboard for design.

Spanning two floors and a total of 155.6m2, the glass-fronted building features the likes of white concrete walls punctuated by suspended rails in brushed chrome, marble accents, oak podiums, artisanal checkerboard rugs and artwork by friend of the brand, US artist Wes Lang.

Playing host to the full range of Men’s and Women’s ready-to-wear collections, accessories, footwear and leather goods, in typical style, the store also offers an exclusive Tokyo capsule collection for visitors which integrates a reimagining of AMIRI’s signature bones stack motif in the red and white of Japan’s national flag,

Check out some shots of the new store below and check it out for yourself at: 5-3-27 Minami Aoyama Minato, Tokyo, Japan 107-0062.


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