Apple unveiled a ton of interesting stuff at a (Hollywood) star-studded event yesterday, but much to the disappointment of iPod Touch fans and potential AirPower buyers, not a single hardware announcement was made on stage in the Steve Jobs Theater during this “Show Time” shindig. While Apple’s focus on the so-called “services” business has sharply increased over the past year or so, it’s safe to assume the company’s TV+, News+, and Arcade platforms wouldn’t have happened were it not for the success of Apple Music.
Released back in 2015 in more than 100 countries around the world, the music streaming service quickly emerged as the primary challenger to Spotify’s throne. Almost four years later, the global subscriber gap between the two remains pretty large, but Apple Music continues to make great strides in the US, as well as on other platforms apart from iOS.
After expanding its support to Alexa-powered smart speakers, the service recently crossed an interesting milestone on Android, according to Sensor Tower estimates. Even though the app isn’t exactly well-reviewed in Google’s Play Store, with a mediocre 3.5-star average score based on over 280,000 ratings, a whopping 40 million Android users in total have reportedly tried out Apple Music since its 2015 debut. That’s not bad for something that’s only gained Android tablet compatibility a couple of months back.
What’s perhaps even more impressive is that quarterly Android installs have apparently begun to surge again after a temporary but steep decline in late 2017 and early 2018. In fact, Q1 2019 could be Apple Music’s best-ever three-month period in terms of Google Play downloads, which are expected to reach 3.8 million by the end of March. That would represent an increase of half a million downloads from the final quarter of last year and an incredible 1.5 million more installs than back in Q2 2018.
Obviously, it’s unclear how many of these downloads typically end up converting into long-term paid subscriptions, but that figure is also up, so there’s definitely a correlation between the two, even when not taking iOS usage and install numbers into consideration.