Apple Inc. announced that by September end, it will open two new stores in Italy and China. The announcement was made on September 9, at its long-awaited annual event in San Francisco, where it also launched a range of its new products.
According to the company, the Chinese outlet in Nanjing will launch on September 19, while the Florence outlet will debut on September 26; both stores will open at 10 AM. Moreover, Apple unofficially confirmed its plans to launch a new store in Brussels on September 19, which would the company’s first-ever retail store in Belgium.
The Brussels branch will be located at Avenue de la Toison d’O, the Florence outlet at Republic Square, and Nanjing outlet at Rainbow Joy Shopping Mall. Currently, the Belgium branch sports a board that states: “Creativity, to be continued,” with paintings surrounding the barricade.
It is evident that Apple’s plan to open three new stores in different countries will help the company expand its product line to a wider customer base. With the event’s worldwide coverage, Apple’s efforts to attract a larger audience may prove successful.
With the debut of iPhone 6s, iPad Pro, an upgraded Apple TV, and the Watch leather bands, Apple has successfully launched a diverse category of products that will help the company attract clients globally. Customers may be inclined to check the new Apple Stores after the immense hype about the new products.
With the gradual product shipments, the company has smartly kept its users hooked for updates. Furthermore, with the three new stores scheduled to open in September, Apple has made a conscious effort to place them in central locations, which will help attract larger crowds.
The new Apple Stores will create new job opportunities for local people, and help recruit potential employees in the respective regions. Through this expansion plan, the tech giant will not only help expand its services to other countries, but also establish improved and reliable relations for future ventures.
The launch of the new stores, along with subtle hints for a potential store in Antwerp later, may push excited customers get a head start to plan their preorders.