Mineral water brand Aqua Pura has added two new flavors, Citrus and Melon, to its Fruit Splash range, which contain natural fruit flavoring and have less than fifty calories per serve.
Fruit Splash Brand manager Amelia Wright says the new flavors are based on the already-established Fruit Splash Range.
“When brainstorming range extensions for Fruit Splash, we came back to what has served us well, being our original Fruit Splash products, Tropical and Wildberry,” said Wright.
“These are the flavours our consumers know and love from Fruit Splash, so building upon that, we knew we had to maintain this offering in different flavors whilst catering to those who prefer sparkling water.”
With non-alcoholic drinks on the rise, consumers are increasingly looking for a healthier alternative from carbonated soft drinks.
“From the popularity and growth we see on the Wildberry and Tropical products, we know this is what Aussies like”, Wright added.
All Fruit Splash Sparkling flavors are available nationwide for RRP $2.50 per bottle.