First arrived in Hong Kong last year, the popular striking red ARMANI Beauty pop-up store, ARMANI BOX HONG KONG, is coming back to Hong Kong from September 11 to 25.
This summer, ARMANI BOX and its signature gorilla, Uri, will return to Hong Kong in their 11th stop, showing up in even more spectacular styles at Harbour City’s Forecourt, Atrium II, and Ocean Terminal Lobby, Tsim Sha Tsui.
ARMANI BOX is customised for every city it tours, to show visitors “The Armani You Don’t Know”. This time, ARMANI BOX Hong Kong will stay with the Armani Red #400 as the themed colour, with new elements, cinematic and red carpet, which are closely associated with Mr. Armani. The striking red gorilla, Uri, will turn into gold in colour in the very first time as if the Oscar statuette.
In every city it goes, ARMANI BOX showcases an iconic artpiece, a life-sized resin gorilla Uri, at the most prominent spot. It is a replica, by Italian artist Marcantonio Raimondi Malerba, of the gorilla artwork at Mr Armani’s home in Milan.
The return of ARMANI BOX Hong Kong is bringing more surprises to visitors with new special features inspired by the movie world and the star-studded red carpet.
Visitors can enjoy new experiences, such as Walk of Fame to leave their digital handprint and the Screen Test “Be a star” audition, for an unforgettable journey. They will also be able to indulge in the ARMANI Beauty’s universe and try new experiences exclusive to ARMANI BOX Hong Kong only.