South Korean sustainable beauty brand Aromatica has introduced its zero-waste beauty refill space, Aromatica Zero Station, in Seoul.
Aromatica said the space is a combination of retail, refill station, aromatherapy, recycling, and upcycling centre – and features a tea house.
Aromatica Zero Station features 18 products, including rosemary shampoo, aloe vera gel, conditioner, body oil, and toner. All products are organic, vegan, and directly produced at Aromatica’s eco-friendly smart factory in Osan, Gyeonggi-do. Consumers can buy their post-consumer recycled plastic or glass bottle at the store or bring their own.
Aromatica Zero Station has an ‘Aromatherapy Zone’ where customers can try a range of natural and organic raw materials and essential oils used in its products. It also displays the traditional method of extracting oils from each raw material – leaves, stems, trees, and roots.
The tea house offers 11 tea drinks, including Rosemary Mint Green Tea, Jasmine White Tea, Milky Oolong Tea, and Hibiscus Kombucha. Take-out beverages are only available in tumblers – there are no single-use plastics.
Meanwhile, the recycling space helps visitors learn to separate, recycle and dispose of their empty containers properly according to the material.
Aromatica is not the first beauty brand to roll out the beauty refill station concept in South Korea. Last October, Amorepacific launched its first refill station in a key area in ‘Amore Store Gwanggyo’, selling the shampoo and body wash by volume.
