Audi has officially launched the Audi Revolut F1 Team, an exciting development that firmly establishes the German manufacturer’s presence in Formula One and emphasizes the increasing strategic significance of fintech partnerships in international sports. The team’s name, logo, and Berlin launch date of January 20, 2026, were all announced.
The partnership with Revolut was officially confirmed in July 2025 and extends far beyond mere logo incorporation. This collaboration places the British fintech firm at the heart of the team’s identity, aligning two brands known for their commitment to innovation, performance, and global influence. For Revolut, this alliance supports its goals to drive global expansion and enhance engagement across one of the most economically potent sports platforms worldwide.
The Berlin launch will represent the first comprehensive public display of the Audi Revolut F1 Team’s identity, including the debut of its 2026 race livery. Designed as an immersive event, the launch aims to exhibit Audi’s design principles of clarity, technical intelligence, and emotion, while also extending access to the public with an opening on the following day.
Revolut’s role also expands to the team’s business structure. Revolut Business will be incorporated into financial operations, and Revolut Pay will facilitate the team’s online merchandise store. This not only reinforces the commercial rationale behind the partnership but also showcases how fintech solutions can be directly integrated into high-performing organizations.
Audi Motorsport will replace Sauber Motorsport as part of Audi’s Formula One initiative, and the UK facility in Bicester will be rebranded as the Audi Motorsport Technology Centre UK. These modifications underscore Audi’s goal to function as a fully-fledged factory team while maintaining the Sauber Holding and Sauber Technologies brands to ensure continuity.
Revolut CEO Nik Storonsky views the partnership as a catalyst for expansion, stating that the team name and logo are the initial signs of a strong alliance that will spur Revolut’s global growth. Audi Chairman Gernot Döllner expressed that the unveiling provides the company’s Formula One dreams a distinct identity, encapsulating a powerful vision and innovative spirit.
Team leadership emphasized both execution and timing. The Head of the Audi Revolut F1 Team, Mattia Binotto, underscored a culture of “precision and relentless ambition.” Meanwhile, Team Principal Jonathan Wheatley labeled the announcement as a “critical milestone” that concretises the project’s long-term objectives as Formula One braces for new regulations that will increase the electric share of hybrid power units to nearly 50 percent.
To astute financial observers, the Audi Revolut F1 Team exemplifies how international brands are utilizing Formula One as a nexus for technology, sustainability, and customer acquisition. As Revolut targets 100 million customers and Audi positions itself at the forefront of electrified performance, the partnership signifies a wider shift: motorsport as a scalable business platform, not just a marketing expenditure.
What is the aim of the Audi Revolut F1 Team partnership?
The partnership aims to enhance innovation, performance, and global reach in the Formula One sports platform, while also accelerating Revolut’s international growth.
How does the partnership impact the business infrastructure of the Audi Revolut F1 Team?
Revolut Business will be integrated into the team’s financial operations, and Revolut Pay will facilitate the team’s online merchandise store, demonstrating how fintech solutions can be embedded directly into high-performing organizations.
What changes will take place in Audi’s Formula One programme?
Sauber Motorsport will be rebranded as Audi Motorsport, and the UK facility in Bicester will be renamed the Audi Motorsport Technology Centre UK. This emphasizes Audi’s intention to operate as a fully-fledged factory team.
