Melbourne-based frozen yogurt and acai chain Yo-Chi has established its first international outpost, a 60-seat shop located in Singapore’s Orchard Central. This move represents Yo-Chi’s first venture outside of Australia, where it boasts over 30 locations.
Yo-Chi was established in Melbourne in 2012 and has steadily grown on the strength of its customizable model. This model allows customers to create their own concoctions of frozen yogurt or acai bowls, adorned with a variety of toppings.
The newly-opened Singapore branch has retained the pay-by-weight, self-serve method adopted by its Australian counterparts. This enables consumers to craft their unique bowls or cones using a selection of frozen yogurt or acai and a multitude of toppings.
Another distinctive feature of Yo-Chi is its commitment to using authentic Australian cow milk instead of powdered substitutes in its yogurt production. The result is a 98% fat-free yogurt infused with beneficial probiotics.
Patrons of Yo-Chi are spoilt for choice with approximately 35 toppings to choose from, including fruits, jellies, mochi, chocolates, and sauces. The Singapore branch offers local specialties such as coconut jelly and nata de coco. Seasonal rotations ensure that the topping offerings remain fresh and exciting.
The Singapore outlet also delivers nine yogurt flavors to customers. These include the signature tart, salted butterscotch, cookies and cream, mango, matcha, strawberry cream, classic vanilla, chocolate, and coconut.
According to Yo-Chi’s brand director, Oliver Allis, the company views Singapore as a strategic launch pad for its Asian expansion. He expressed his belief that succeeding in Singapore would establish a solid foundation for further growth in other Asian countries, including Thailand, China, and Japan.
Customers can enjoy Yo-Chi’s offering at a starting price of SGD$3.50 per 100 grams.
What is Yo-Chi’s business model?
Yo-Chi operates on a pay-by-weight, self-serve model which allows customers to create personalized bowls or cones of frozen yogurt or acai, topped with a variety of ingredients.
What differentiates Yo-Chi’s yogurt from others?
Yo-Chi emphasizes the use of real Australian cow milk instead of powder in its yogurt production, resulting in a product that is 98% fat-free and contains probiotics.
What are Yo-Chi’s expansion plans?
Yo-Chi has identified Singapore as a strategic starting point for its expansion into Asia. Successful operation in Singapore will pave the way for growth into other Asian markets such as Thailand, China, and Japan.
