18/12/20191min
Australian fashion brand Tony Bianco is launching its first international location in Beijing.
The label is partnering with verteran Chinese retail specialist firm Shanghai Smile Commercial – which has ushered multiple foreign fashion brands into China – in a joint venture to launch the brand in the territory.
“A few years ago there was a noticeable increase in daigous sourcing the Tony Bianco brand to send back to clients and that has continued to grow, said company director Anthony Bianco in a Ragtrader report. “It was the start of our research phase into what a store in China could hold for a brand like ours.”
The new store will officially open on December 21 at Chaoyang Joy City, showcasing the brand’s SS19 and AW19 collections.