Australians are gearing up for a spending spree during this year’s mid-year and end-of-financial-year (EOFY) sales, with projected expenditures hitting a remarkable $10.5 billion. This represents a robust increase of $400 million, or 3.9%, compared to 2024, as reported by the Australian Retailers Association (ARA) and Roy Morgan.
The annual sales event has kicked off, enticing shoppers with significant discounts across a variety of categories, including clothing, shoes, homewares, furniture, and electronics. ARA Chief Industry Affairs Officer Fleur Brown noted that consumers are particularly eager to save on major purchases and essential winter items, with many searching for work-related gadgets like laptops and phones to take advantage of tax deductions.
Clothing, footwear, and accessories dominate the shopping landscape, accounting for 34% of all purchases, followed by household appliances at 19% and electronics at 12%. The ARA emphasizes that this year’s sales are particularly vital for retailers striving to recover from a dip in consumer spending.
This year, a notable shift is occurring as more shoppers opt for brick-and-mortar stores. Only 44% of consumers plan to shop online, a significant plunge of 11 percentage points from the previous year, suggesting that shoppers prefer the tactile experience of in-store deals.
Approximately 6.1 million Australians (26%) are expected to join in the shopping festivities. Among those, 37% intend to spend more than last year, while 42% plan to maintain their spending levels, and 21% will cut back. The average shopper is anticipated to spend $1,714—up by $76 from 2024.
Young Australians under the age of 35 are emerging as the most enthusiastic spenders, with an average outlay of $2,065, contributing a whopping $4.3 billion to overall sales. This demographic also boasts the largest number of participants, with an estimated 2.1 million expected to shop.
When it comes to spending, men are forecasted to lead the charge, averaging $2,044 compared to $1,430 for women. This translates into a total of $5.8 billion spent by men and $4.7 billion by women. Interestingly, a growing number of consumers are planning to splurge, with 36% aiming to spend between $1,000 and $4,999—up 15% from last year. Additionally, 11% are eyeing expenditures of $5,000 and above, marking a 5% increase, while 22% plan to spend between $500 and $999 (up 1%). Meanwhile, only 31% of shoppers intend to spend less than $500, reflecting a dramatic 21% drop from the previous year.
What is the total projected spending for EOFY sales this year?
The total spending is expected to reach $10.5 billion, a 3.9% increase from last year.
How many Australians are participating in the sales?
Approximately 6.1 million Australians, or 26% of the population, are expected to shop during the sales.
Which demographic is spending the most?
Young Australians under 35 are the biggest spenders, with an average expenditure of $2,065.
