Axiata Group and iflix, a subscription video on demand service provider, have inked a non-binding Memorandum of Understanding (MoU) relating to the expansion of their strategic collaboration to provide entertainment to Axiata’s more than 125 million customers in six countries.
In a statement, Axiata said from two existing successful partnerships with Celcom in Malaysia and Dialog in Sri Lanka, the regional collaboration is intended to extend to Axiata’s customers at XL in Indonesia, Smart in Cambodia, Robi in Bangaldesh and Ncell in Nepal.
“Axiata has always demonstrated a strong focus on customer experience and innovation, as we strengthen our position in new sources of value, specifically in digital entertainment products and digital content distribution platforms across the region.
“The expansion of our collaboration with iflix is a testament to that commitment. We are thrilled to make iflix’s world-class service and content available to over 125 million customers in Malaysia, Indonesia, Bangladesh, Cambodia, Nepal and Sri Lanka,” Axiata group chief strategy and marketing officer Dominic Arena said.
Axiata said the collaboration would further strengthen the group’s leading regional telecommunications position.
Meanwhile, iflix group chief executive officer Mark Britt said it was committed to provide all Axiata customers with unlimited access to the world’s best TV shows and movies through an exceptional user experience and unparalleled service, already enjoyed by Celcom and Dialog customers.
“Together with Axiata’s highly innovative and award winning Mobile Internet Fulfilment Exchange application platform and music service Yonder, we look forward to working with Axiata to further redefine media and entertainment for Axiata’s customers in Malaysia, Sri Lanka, Indonesia, Cambodia, Bangladesh and Nepal, over the coming months,” he said.