The engagement banking platform provider has appointed a digitalization specialist to support banks and financial institutions in the region with their digital transformation efforts.
Backbase has appointed Abhijit Chavan as regional vice president of customer success for Asia, part of the company’s Asia leadership team, according to an announcement on Tuesday.
Chavan brings more than 15 years of strategic experience at the top levels of management consulting, including at Accenture Strategy and PwC Consulting.
In his new role, Chavan will look after customer success, ROI delivery, and prescriptive digital banking transformation for Backbase clients in the region and support customers in strengthening their market positions through Backbase’s Engagement Banking Platform.
Backbase opened its regional headquarters in Singapore in January 2020. It subsequently partnered with Vietnam’s TPBank to accelerate digital transformation and transform the bank’s traditional products, services, and core banking system, and with the Philippines’ Uno digital bank to automate customer onboarding, account opening, origination, and self-service processes.
The Netherlands-based company also opened a new office in Japan to help banks and financial institutions accelerate their digital transformation, improve customer engagements and optimize data insights as to the Japanese market transitions to digital banking.