Ve/la, a coffee enterprise originally established in Bangkok, is poised to broaden its horizons with a new cafe at Changi Airport Terminal 1 in Singapore. This will be the brand’s inaugural airport location, as well as its third international market.
Slated to open by the end of this summer, the cafe will be landside, near Jewel Changi Airport. The strategic location will enable it to serve a diverse customer base, ranging from travelers to local patrons. In another first for the brand, the cafe will remain open 24 hours a day, catering to the round-the-clock needs of the airport’s visitors.
As the founder of Ve/la, Pete Kasidit Prasitrattanaporn, views it, the decision to expand into Singapore was a logical progression after the brand’s initial foray into the international market in London. He cited Singapore’s geographical closeness to Thailand and its renowned excellence in operational standards as key factors influencing this decision.
In his words, “At some point, it became apparent that our visions aligned perfectly. Our choice of location is always thoughtfully considered, and this one was an unequivocal decision.”
Designed to provide a counterpoint to the bustling atmosphere of Changi Airport, the cafe is anticipated to offer a serene space for patrons. Its decor will feature restrained, calming interiors with a focus on natural materials and soft finishes.
Ve/la’s menu continues to focus on its core offerings of specialty coffee, matcha, and tea. In a nod to local tastes, a unique Kaya Toast Latte, inspired by popular Singaporean flavors, will be offered exclusively at this location.
The move to expand into Singapore is indicative of Ve/la’s ongoing strategy for international growth, which emphasizes choosing strategic locations and ensuring a consistent brand experience across different markets.
What distinguishes the upcoming Ve/la cafe at Changi Airport?
The Ve/la cafe at Changi Airport in Singapore will be the brand’s first airport location, first 24-hour operation, and third international market.
What led Ve/la to choose Singapore for its expansion?
Singapore’s proximity to Thailand and its reputation for excellence in operational standards were key factors. The location near Jewel Changi Airport offers access to a diverse customer base including both travelers and local patrons.
What unique offerings will the Singapore location of Ve/la have?
The Ve/la cafe in Singapore will offer a unique Kaya Toast Latte, an exclusive offering inspired by popular local flavors.
