Chloé, an esteemed French luxury fashion house, has recently established its first store in Vietnam, nestled within a bustling shopping complex in the heart of Ho Chi Minh City. The brand, recognized for its romantic, free-spirited and distinctly feminine aesthetic, was a pioneer in the luxury ready-to-wear sector since its conception in 1952 by Gaby Aghion. Today, Chloé is part of the impressive portfolio of the Swiss luxury conglomerate Richemont.
In mid-June, Chloé made its debut in the Vietnamese market, facilitated through an exclusive distribution agreement with Duy Anh Fashion and Cosmetics (DAFC). Situated on the first floor of the Saigon Centre, the new boutique sports the brand’s signature Parisian elegance juxtaposed with its free-spirited femininity. The store offers a carefully curated selection of Chloé’s iconic products, including leather goods, footwear, and ready-to-wear collections.
In Vietnam, DAFC is recognized as a leading luxury retail distributor, controlling more than 70% of the high-end fashion and cosmetics market. The company manages the distribution of products from over 60 international luxury fashion and cosmetic brands, operating more than 50 stores throughout the country.
What is Chloé known for?
Chloé is renowned for its romantic, free-spirited, and feminine aesthetic, and is a pioneer in the luxury ready-to-wear fashion sector.
Where is Chloé’s first Vietnam store located?
Chloé’s first Vietnam store is located on the first floor of the Saigon Centre, a prominent shopping complex in Ho Chi Minh City.
Who is the distributor for Chloé in Vietnam?
Duy Anh Fashion and Cosmetics (DAFC) is the exclusive distributor for Chloé in Vietnam.
