French eyewear retailer Izipizi has expanded its operations to Japan, launching its initial directly managed brick-and-mortar shop. This marks the company’s first in-person venture in the Japanese market. The store is strategically situated on Cat Street, which falls in the busy axis between the Shibuya and Harajuku districts of Tokyo.
Cat Street was selected due to its repute as a central hub for fashion, design, and lifestyle – factors that align with Izipizi’s brand image. This new store supplements the brand’s already established presence in Japan, which has been upheld by a network of chosen retail partners distributing its products since 2012.
The newly opened boutique showcases a variety of the brand’s eyewear collections. This includes the ‘Sun’, ‘Reading’, ‘Kids’, ‘Active’, and ‘Screen’ ranges. Furthermore, it stocks models that have been specifically designed to cater to the Japanese market, featuring light-tinted and photochromic lenses.
This launch signifies Izipizi’s robust presence in Japan and further underscores the company’s ambitions for growth in this market. The French brand, which started its journey in Paris in 2010 under the name See Concept, rebranded to Izipizi in 2017. It focuses on non-prescription, ready-to-wear eyewear.
What is the significance of the location of Izipizi’s first directly operated store in Japan?
The store is strategically located on Cat Street, between Shibuya and Harajuku districts, which are known as a fashion, design, and lifestyle hub in Tokyo.
What types of eyewear does the new Izipizi store stock?
The store stocks a variety of collections from the brand, including ‘Sun’, ‘Reading’, ‘Kids’, ‘Active’, and ‘Screen’, along with models that have been specifically developed for the Japanese market.
What is Izipizi’s origin and speciality?
Izipizi was founded in Paris in 2010 as See Concept. It was later rebranded to Izipizi in 2017. The brand specializes in non-prescription, ready-to-wear eyewear.
