Bharti Airtel has unveiled an innovative AI-powered cloud and software platform for enterprises, launching it through its wholly owned subsidiary, Xtelify. The platform, named ‘Airtel Cloud,’ is poised to accelerate digital transformation for Indian businesses and global telecom operators, delivering robust security, scalability, and intelligence on a large scale. In a marketplace where digital prowess is the new currency, Airtel has positioned itself as a formidable player.
Xtelify represents a pivotal shift for Airtel, as the company expands its in-house digital platforms—which have previously supported its large-scale operations—into external markets. The Airtel Cloud platform is accessible to enterprises throughout India, capable of processing a staggering 140 crore transactions per minute. Backed by a team of 300 certified cloud experts, the platform is housed in next-generation sustainable data centers and utilizes generative artificial intelligence (GenAI) for provisioning. Its services include infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and advanced connectivity, with secure migration and zero vendor lock-in being standout features.
Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel, expressed enthusiasm for this development, stating, “Within Airtel, we have been actively harnessing digital innovations at unmatched scale to transform our services and enhance customer experience for many years. This involves powering over 590 million customer touchpoints and addressing some of the most intricate telecom challenges globally. All our applications run at a competitive cost on Airtel Cloud. Today, we’re excited to extend our telco-grade, sovereign-cloud platform, enabling Indian businesses to innovate faster, scale smarter, and remain secure in an ever-evolving digital landscape.” Vittal assured that all cloud controls will remain strictly within India, eliminating any risk of external access to sensitive data.
Xtelify has also launched an AI-driven software suite designed to optimize telecom operations and enhance customer journeys, ultimately improving average revenue per user (ARPU). This comprehensive suite includes Xtelify Work for real-time workforce management, Xtelify Data Engine for operational intelligence, Xtelify IQ for customer experience analytics, and Xtelify Serve for personalized engagement and resolution. It’s as if the future of telecom is knocking on the door, demanding an innovative response.
In a noteworthy international initiative, Xtelify has formed partnerships with Singtel, Globe Telecom, and Airtel Africa. These agreements are set to implement various aspects of Xtelify’s offerings across multiple operations. Singtel will harness Xtelify Work for increased frontline efficiency, Globe Telecom plans to utilize Xtelify Serve to enhance customer service, and Airtel Africa will incorporate Xtelify Data Engine, Work, and IQ into its operations.
Ng Tian Chong, CEO of Singtel Singapore, articulated the platform’s benefits, stating, “We are constantly seeking ways to better equip our field engineers to provide exceptional customer experiences. This platform allows us to reimagine our workflows with AI at the core, leading to improved efficiency and customer service.” The emphasis on optimizing dispatch and resource management not only expedites engineer response times but also contributes to lowering the carbon footprint—a win-win in today’s eco-conscious world.
Jacques Barkhuizen, Group CIO of Airtel Africa, noted the transformative potential of this partnership, highlighting how it will enhance digital progress and uplift millions across Africa. Globe Telecom’s president and CEO, Carl Cruz, echoed this sentiment, explaining that integrating Xtelify’s AI-driven Case Management Platform reinforces their commitment to exceptional service from the initial customer contact to resolution. “We are proud to collaborate with Airtel and Xtelify,” Cruz added, “as we aim to elevate global customer experience standards.”
What is Airtel Cloud and what does it offer to enterprises?
Airtel Cloud is an AI-powered cloud and software platform designed to facilitate digital transformation for Indian businesses and global telecom operators. It provides infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and advanced connectivity while ensuring secure migration and zero vendor lock-in.
How does Xtelify enhance telecom operations?
Xtelify’s AI-driven suite optimizes telecom operations by improving workforce management, operational intelligence, customer experience analytics, and personalized engagement, ultimately boosting average revenue per user (ARPU).
What international partnerships has Xtelify established?
Xtelify has formed significant partnerships with Singtel, Globe Telecom, and Airtel Africa, enabling various implementations of Xtelify’s offerings to enhance operational efficiency and customer service across these companies.
