American sports apparel company Big Baller Brand has bounced into Hong Kong and Mainland China on the back of a basketball game.
Founder/CEO LeVar Ball, a former basketball and football player, took advantage of a match in which his son LiAngelo played for UCLA (University of California, Los Angeles) in Shanghai’s Mercedes Benz Arena, which has also just hosted the Victoria’s Secret annual showcase.
ESPN writer/editor Jovan Buha says the family used the trip to launch Big Baller Brand China via two pop-up stores, one at streetwear outlet WZK Shanghai followed by the other, opening today at Juice in Hong Kong.
Buha says the family’s brand is set to open its own flagship stores in both cities, along with a dedicated Chinese website.
Big Baller Brand was inspired by LiAngelo and his brothers Lonzo and LaMelo – following in their father’s footsteps as basketball players.