Fast food chain Burger King is preparing to open 16 new stores by the end of this year in Thailand.
Prapat Siangjan, Burger King Thailand GM, said the company also plans to open 15 stores annually in 2019 and 2020, taking the network to 131. The stores will be opened near tourist spots and petrol stations, where higher than average spending is considered likely.
“Customers at petrol stations spend one-and-a-half-times more than at original stores,” said Siangjan, “because we can stay open from breakfast until late at night, and not only at lunch and dinner time as is the case with retail complexes.”
Other areas of the Burger King Thailand business continue to expand, with last year’s newly introduced delivery channel showing monthly sales figures that indicate double growth year on year.
This year’s expansion will cost the company THB375 million (US$11.3 million).