July 18, 2026

The biggest threat to luxury brands’ rapid growth

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The grass isn’t always greener on the other side.

After years of fuelling the growth of luxury labels, there are signs that the global high-end consumer is starting to cool – placing a renewed emphasis on the importance of the United States and its affluent shoppers.

According to a recent report by KeyBanc analyst Edward Yruma, weakness in the global economy, a strong US dollar and ongoing geopolitical issues are contributing to a slowdown among consumers who live overseas.

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