BMW AG is claiming that it outperformed Mercedes-Benz in terms of sales in 2021. The carmaker has beaten its German counterpart for the first time in the last six years as Mercedes-Benz had been the highest-selling luxury carmaker since 2015. Pieter Nota, Head Of Sales – BMW Group took to LinkedIn saying, “Proudly claiming number one position in the global premium automotive segment for the BMW brand in 2021,” Nota has credited the sales growth to the carmaker’s product range and operational performance.
That said, BMW is yet to disclose the annual sales numbers of 2021 but has said that deliveries have been tracking ahead of the Daimler AG brand for much of this year. According to reports, the Bavarian carmaker has been comparatively less impacted by the semiconductor shortage crisis. In fact, there is a good chance that Mercedes-Benz’s sales have been impacted mainly due to the semiconductor issue that disrupted production. Mercedes on Monday said scarce supply of components will continue to grip the industry during the first half of the year.
According to news reports, BMW will publish its full-year sales data on January 12 which is when we’ll get an idea of its sales. The carmaker delivered sold 1.7 million units in the first three quarters of 2021 and exceeded Mercedes-Benz’s by over 1.12 lakh units. Even in India, BMW Group recorded the highest ever sales growth in a decade this year at 35 percent selling 8,876 cars (BMW + MINI) and 5,191 motorcycles in 2021.