BNP Paribas, the French multinational bank, has recently finished the restructuring of its Swiss operations, with a primary emphasis on Wealth Management. From this point onwards, the bank’s primary concern will be to expand its wealth management sector, focusing especially on Swiss entrepreneurs. A key component of this strategy is the lending business.
Over the years, BNP Paribas has been realigning its operations in Switzerland. Today, Wealth Management and entrepreneurial services form the bedrock of their strategy. Since May 2025, the Swiss unit has been operating as a branch of BNP Paribas Paris. As a result of this change, separate financial figures will no longer be made public. Enna Pariset, Swiss head of BNP Paribas, stated, “The retreat from commodity trade finance was finalized in 2022, and we concluded 2025 positively, intending to continue our growth.”
The bank intends to concentrate primarily on Swiss entrepreneurs. Pariset mentions that “Four years after the launch of the initiative, roughly 30% of the assets under management are from Swiss clients.”
The Corporate and Investment Banking (CIB) unit is another important aspect of the company. In 2024, revenues from Swiss clients totaled €1 billion globally and saw further growth in 2025. According to the new growth plan, these figures are projected to increase to approximately €1.5 billion by 2030.
Lending forms a fundamental part of the Wealth Management strategy. BNP Paribas positions itself as a purveyor of intricate financing solutions for entrepreneurs and affluent private clients. Yusuf Savmaz, CEO of Wealth Management Switzerland, stated, “Not many banks offer a €150 million single-stock loan in Switzerland. Owing to our robust balance sheet and expertise, such transactions are integral to our core operations.”
Another area of focus is the expansion of the mortgage franchise. Pariset explained, “This is a relatively new business for us. We see immense potential here, especially considering that our collaboration with AXA Investment Managers has enriched our knowledge of the real estate market in Switzerland.”
BNP Paribas anticipates additional momentum from integrating AXA Investment Managers, which currently manages CHF 75.5 billion in assets for Swiss clients, including CHF 52.4 billion in Switzerland. The Swiss asset management business of AXA IM will maintain its independence, with its own CEO. However, Pariset assured that they will collaborate closely to offer clients a wider range of products.
In classic private banking, the entry threshold in Switzerland is approximately CHF 5 million. BNP Paribas adopts a tailored approach based on the client segment. For Swiss clients, the entry threshold is somewhat lower, while for new relationships with Middle Eastern clients, it’s higher due to increased regulatory requirements, explained Savmaz.
A key aspect of BNP Paribas’ model is its integration with Corporate and Investment Banking. This deep understanding of firms through Corporate and Investment Banking helps them assess risks, noted Savmaz.
While BNP Paribas utilizes traditional strategies in the investment management area, digital assets currently do not play an active role. Pariset stated, “We are not the right bank for that.” However, the bank is investing in new technologies and is working with Zurich fintech Unique on several AI projects.
What is the focus of BNP Paribas in Switzerland?
BNP Paribas is focusing on expanding its Wealth Management sector, especially serving Swiss entrepreneurs.
What is BNP Paribas’ approach to private banking in Switzerland?
In private banking, BNP Paribas adopts a differentiated approach based on the client segment with an entry threshold of approximately CHF 5 million.
Does BNP Paribas have plans to invest in digital assets?
Currently, BNP Paribas does not see an active role for digital assets in its investment management area.
