Boss is broadening its market reach in Southeast Asia by introducing its premier athleisure-oriented retail outlets in Indonesia. The brand has unveiled two new stores in Jakarta, located in the prestigious Grand Indonesia and Central Park Mall.
The store in Grand Indonesia offers an expansive area of roughly 80 square meters, while the Central Park Mall outlet covers a significantly larger expanse of approximately 206 square meters. Both locations are designed with a distinct retail concept aimed at contouring Boss’s athleisure line. The stores feature an array of stainless steel and glass fixtures, flooring with a carbon texture, and concrete-finished walls.
In order to highlight the technical prowess and performance-centric characteristics of the line, digital screens have been seamlessly embedded throughout the stores.
These newly unveiled outlets are specifically purposed to house the brand’s performance and sports inclined product categories. They present a carefully curated selection of activewear and lifestyle clothing.
The product line on offer encompasses collections for golf and tennis, daily casual wear, designs aimed at commuters, and the Boss Performance collection. This latter range is particularly focused on technical fabric and functionality, making it suitable for everyday wear.
These recent openings in Indonesia follow the debut of the brand’s biggest flagship store in Southeast Asia, located at One Bangkok. The store is also the location of the brand’s first Boss Cafe in the region.
What is the retail concept of the new Boss stores in Jakarta?
The stores are designed to specifically accommodate Boss’s athleisure line, featuring stainless steel and glass fixtures, carbon-textured flooring, and concrete wall finishes.
What kind of products are available in these new stores?
The new stores offer a range of activewear and lifestyle clothing, including collections for golf and tennis, everyday casualwear, commuter-focused designs, and the Boss Performance range.
What is the significance of the Boss store in One Bangkok?
The store at One Bangkok is the biggest Boss flagship store in Southeast Asia and also houses the region’s first Boss Cafe.
