Boucheron, a high-end jewellery designer, has revealed their brand-new boutique, conveniently situated in the Siam Paragon, a prominent shopping destination in Bangkok.
The boutique finds its home on the bustling ground floor of the shopping centre, nestled among a variety of other high-end fashion and accessory brands.
The aesthetic design of the Boucheron boutique incorporates aspects inspired by the brand’s flagship store in Place Vendome, Paris and the architectural beauty of traditional Thai temples.
The boutique, designed by its own team, boasts a front door comprising of bright glass prisms which sport the brand’s signature green hue, arranged in a grosgrain pattern. The walls, adorned with a white wash finish, are aesthetically punctuated with a variety of colours and motifs. The flooring, a parquet design, is tastefully covered with large rugs showcasing graphic patterns.
Artfully selected furniture, including marble-columned displays and marble-top counters, are tastefully paired with luxurious fabrics and traditional Thai wooden cabinets.
The boutique’s VIP room is a vision of luxury, with walls adorned with fabric panels, timber slats, and decorative cabochons. Colourful seating, a brass coffee table, and beautifully appointed photographs by French artist Yves-Vincent Davroux complete the elegant setting.
What is the inspiration behind the design of the new Boucheron boutique?
The design of the new Boucheron boutique is inspired by the brand’s flagship store in Place Vendome, Paris and the architectural beauty of traditional Thai temples.
What are the unique elements of the boutique’s design?
The boutique’s unique design elements include its signature green glass prism front door, whitewashed walls with contrasting colours and motifs, parquet flooring with large graphic rugs, and curated marble and wood furnishings.
What features does the VIP room offer?
The VIP room features walls adorned with fabric panels, timber slats, and decorative cabochons, colourful seating, a brass coffee table, and photographs by French artist Yves-Vincent Davroux.
