Brand Studio Lifestyle recently announced the opening of a new flagship store for the brands Highlander and Tokyo Talkies. The store is located in the JP Nagar area of Bangalore, representing the 40th store of this kind in India.
The opening of this flagship store is part of Brand Studio Lifestyle’s ongoing efforts to increase its retail presence throughout the city. The company has set a target to open 75 exclusive stores across India by March of next year.
The new store covers an area of 12,000 square feet, merging scale, design, and accessibility to provide an immersive and engaging retail experience for shoppers.
Shyam S Prasad, CEO of Brand Studio Lifestyle, commented on the significance of the new store: “This flagship store serves as a massive platform to display the range of the latest trending styles we launch each month. Customers are given the chance to explore the best in international fashion within this expansive space and experience the range of fashionable items we have available.”
The company plans to use the JP Nagar location as a model for their future large-format stores in metropolitan cities.
Brand Studio Lifestyle also intends to boost its retail visibility through shop-in-shop formats across 600 sale points in large format stores and multi-brand outlets.
Commenting on the company’s future plans, Prasad said, “In the future, we are planning to have a mix of large flagship stores ranging from 8,000-12,000 square feet and mid-sized stores of about 2,000-3,000 square feet. Our recent store openings in the UAE are considerably large, demonstrating our aspirations for both national and international expansion.”
What is the size of the newly opened flagship store in JP Nagar?
The new flagship store covers an expansive area of 12,000 square feet.
What are Brand Studio Lifestyle’s expansion plans?
The company aims to open 75 exclusive stores across India by next March and use the JP Nagar location as a model for future large-format stores in metropolitan cities. They also plan to expand retail visibility through shop-in-shop formats across 600 sale points.
What sizes will future stores of Brand Studio Lifestyle likely be?
The company intends to have a mix of large flagship stores ranging from 8,000-12,000 square feet and mid-sized stores spanning 2,000-3,000 square feet.
