Burberry has opened its first freestanding store in Shinsaibashi, Osaka.
Set over two floors, the new flagship store houses the largest Burberry product assortment in Osaka, including the brand’s collection of Made in England trench coats.
In-store digital screens showcase Burberry content and broadcast live events directly from the brand’s global headquarters in London, enabled by the Burberry retail theatre concept.
The store showcases the Burberry Prorsum, Burberry London, Burberry Brit, Heritage, Accessories and Burberry Osaka Exclusive Collections and stocks womenswear, menswear, accessories, eyewear and watches.
To celebrate the opening, an exclusive range of men’s and women’s accessories was designed just for the Burberry Osaka store. This collection includes limited edition versions of key Burberry bag styles – The Mini Bee bag and The Petal bag for women.
Burberry has a long-term commitment to Japan where it currently has four mainline stores and 13 concessions in locations including Omotesando, Kobe, Ginza Marronnier Dori and Roppongi.
Burberry says it is beginning “a new chapter in Japan” in 2015. From June, the brand’s licensed products will be replaced with the Burberry global product offering including its British made heritage trench coats manufactured at its facilities in Yorkshire in the North of England and its scarves made in Scotland.