Burger King Thailand is set to open around 15 stores per year over the next three years with gas stations a major focus.
Of the 16 stores to be opened in the second half of 2018, ten locations with be drive-thrus at gas stations, with the company identifying this segment as a bigger spending market for customers in Thailand.
“Customers at petrol stations spend one-and-a-half-times more than at original stores because we can stay open from breakfast until late at night, and not only at lunch and dinner time as is the case with retail complexes,” explained General manager Prapat Siangjan, according to Pulse News.
The company plans to spend 375 million baht ($11.3mn) on new store openings this year.
With 15 new more stores expected to open in 2019 and 2020, Burger King will expand its Thai network to 131 over the next three years.