The Thai coffee shop chain, Café Amazon, ended its operations in Vietnam on November 18. This closure concludes the brand’s five-year tenure in the Vietnamese market.
Staff at Café Amazon locations commemorated their last day at work by sharing farewell images. The company returned its store leases, and its branches are no longer visible on prevalent food-delivery applications in the region.
This decision follows Central Plaza Hotel Public Company Limited’s withdrawal from the Vietnamese Café Amazon joint venture in the previous month. The move demonstrates a well-planned shift in the company’s strategy due to Vietnam’s intensely competitive coffee business landscape.
Café Amazon has unveiled plans for global expansion, but Vietnam is notably absent from their target markets. The company has yet to provide an official comment on its departure from Vietnam.
Why did Café Amazon close its stores in Vietnam?
Café Amazon closed its stores in Vietnam due to the intense competitiveness of the country’s coffee market. The company also underwent a strategic shift following Central Plaza Hotel Public Company Limited’s withdrawal from the Vietnamese Café Amazon joint venture.
What steps did Café Amazon take after deciding to close its Vietnam operations?
After deciding to cease its operations in Vietnam, Café Amazon returned its store leases and eliminated its presence from food-delivery applications in the region.
Is Vietnam included in Café Amazon’s future expansion plans?
No, Vietnam is not included in Café Amazon’s announced plans for global expansion. The company is yet to release an official statement on this move.
