With Pride Month just around the corner, Calvin Klein has debuted its latest campaign “This Is Love” celebrating families in the LGBTQ+ community.
The visuals, shot by John Edmonds, feature a diverse cast of leaders in the community, who model CK’s latest Pride collection. Actor Sasha Lane and Sergio Lane, filmmaker John Waters and actor Mink Stole, members of The Trevor Project, musician Snail Mail and more are styled in the apparel range, which is highlighted with the “This Is Love” slogan throughout.
In addition to apparel, the collection features underwear and activewear in colors inspired by the Progress Pride Flag — Black for Beauty; Brown for Power; Pink for Sex; Orange for Healing; Yellow for Sunlight; Tan for Harmony; White for Nonbinary; Turquoise for Magic; and Blue for Serenity. These hues are woven together in the Reimagined Heritage Underwear range to symbolize the intersectionality of sexualities, gender identities and sex characteristics.
The campaign spotlights CK’s commitment to supporting the queer community. In a press release, the brand shares that it has raised $400,000 USD this year to support organizations fighting for LGBTQ+ equity and safety. In addition to the “This Is Love” campaign, the label will continue its partnership with PFLAG National and Transgender Law Center to support LGBTQ+ education, inclusion and justice, while CK Australia is working with BlaQ Aboriginal Corporation to support the Aboriginal and Torres Strait Islander LGBTQ+ community.
Peep the campaign via the gallery above. You can learn more about Calvin Klein’s Pride Month initiatives online.