Carl F. Bucherer has launched an extensive new influencer campaign inspired by the urban spirit of its Manero Flyback watches. In keeping with the claim “Wherever time takes you, Lucerne travels with you,” the campaign features five highly popular US influencers that live its spirit in different ways. Among them is successful menswear and lifestyle blogger Blake Scott, who now has become the watch manufacturer’s first digital brand ambassador.
Carl F. Bucherer has been continuously expanding its digital presence over the course of the past few years. “Launching a global influencer campaign is the next step in our efforts to increase brand awareness and engage more directly with style aficionados,” says Danijela Andjelic, Head of Digital at Carl F. Bucherer. As part of the campaign, the brand is strengthening its relationship with five successful US men’s lifestyle bloggers – Blake Scott, Adam Gallagher, Luke Ditella, Brian Sacawa, and Igee Okafor – who were selected by the Swiss watch manufacturer as they all embody the fashion sense of a modern urban gentleman in their own way. These men are a perfect match for the Manero Flyback by Carl F. Bucherer, a key model for the brand. With its sleek style and multifaceted dial, the Manero Flyback is a watch that truly stands out from the crowd and is a wonderfully sophisticated accessory for global citi-zens with an eclectic sense of style.
Carl F. Bucherer is delighted to welcome Blake Scott as the brand’s first digital brand ambassador as part of the “ Wherever time takes you, Lucerne travels with you ” campaign. The successful LA-based lifestyle ex-pert created the very popular blog The Scott Effect ( thescotteffect.com ) and currently has more than 481,000 followers on Instagram.