The recent inauguration of Carlsberg Vietnam’s expanded brewery marks a significant leap in the region’s brewing landscape. Andrew Khan, Managing Director of Carlsberg Vietnam, emphasizes that this expansion transcends mere scale; it is a multifaceted endeavor focused on innovation, sustainability, and community impact, fully aligned with Carlsberg’s global Accelerate SAIL strategy.
What does this expansion signify for your company?
Khan highlights that the new facility in Phu Bai is now Carlsberg’s largest beer production site in Asia and among the most productive within the Carlsberg Group. Leveraging advanced technology and automation, this site is engineered not only to boost output but also to ensure sustainable growth by enhancing product quality and fortifying the supply chain. “Ultimately, we’re not just increasing volume; we’re creating lasting value for our consumers and the communities we serve,” he explains. The commitment to quality is evident in the accolades won by local brands Huda and Halida, which were awarded Gold Quality Awards from Monde Selection in 2024.
This expanded facility is well-positioned to satisfy the demand for Carlsberg’s diverse portfolio, which ranges from global premium labels like Carlsberg and 1664 Blanc to beloved local favorites Halida and Huda, the latter of which has been a regional staple for over 35 years.
What do you hope this expansion will achieve for your business and the community?
Khan believes this expansion empowers Carlsberg Vietnam to meet the increasing demands of the market while executing their commercial growth strategy with enhanced efficiency and flexibility. More than just a business milestone, he envisions it as a transformative moment—an opportunity to operate with increased innovation and stronger commitments to sustainability and community engagement. “We will measure success not just in production volumes, but in how we lead, engage, and uphold our values,” he asserts.
What are your next steps for Carlsberg Vietnam in light of this expansion?
“While the expanded capacity is a significant advantage, what matters most is how we leverage it,” Khan says. Priorities include operating with distinction, maintaining close ties with consumers, and pursuing sustainable, community-oriented growth. This philosophy underlines their mission to “brew for a better today and tomorrow.”
How does the Phu Bai expansion reflect Carlsberg Vietnam’s environmental commitments?
Khan emphasizes that sustainability is woven into the very fabric of this new site. The Phu Bai Brewery runs entirely on iREC-certified renewable electricity and utilizes a biomass steam system, effectively eliminating carbon emissions from production. The facility has also implemented state-of-the-art water conservation technologies, achieving a remarkable water usage rate of just 2.09 hl/hl by 2024—one of the lowest in Vietnam. Looking forward, Carlsberg Vietnam aims for zero waste to landfill by 2025, a reduction of water usage to 2.0 hl/hl by 2026, and to achieve net-zero carbon emissions in production by 2028, thus supporting Vietnam’s ambition of net-zero emissions by 2050.
What role does innovation play in this expansion, beyond the technological aspect?
Khan asserts that innovation is not confined to tech; it’s about cultivating a mindset that empowers staff. The brewery boasts Vietnam’s fastest packaging lines, enhanced by real-time analytics that boost efficiency. Beyond automated advancements, the new brewing line also conserves water and energy by 20% and 15% respectively. “But the true essence of innovation lies not just in machines; it’s in how people interact with them,” he notes.
How does Carlsberg ensure that innovation is inclusive and considerate of all staff?
Khan believes in co-creating the future by engaging employees in the transformation journey early on. Innovations like AI-enabled forklifts and redesigned traffic systems have been developed with input from those directly on the floor. “Our investment in training and health ensures everyone has the support they need to adapt,” he explains.
How has the expansion enhanced on-site safety and working conditions?
“Safety has always been our prime directive,” Khan states. With the expansion, new facilities were constructed, complete with modern locker rooms and canteens, while traffic patterns have been redesigned for better pedestrian safety. Their fleet of forklifts is now electric and equipped with AI systems to monitor safety risks in real-time. The commitment to safety is not just regulatory; it’s a cultural mindset, with over 1.4 million recorded safe working hours during construction.
How do you envision Carlsberg Vietnam’s role in the local economy and community going forward?
Khan is optimistic about the future, asserting that commercial growth will boost contributions to state revenues and support local socio-economic development. “We aim to grow alongside Vietnam—not just in market share, but by creating shared value with our communities,” he states, highlighting initiatives like the Fresh Water for Beloved Central program that has provided clean water access to thousands over the past seven years.
As a leader, what does this achievement mean to you personally?
Reflecting on this milestone, Khan notes a profound sense of pride—not merely for the scale of the achievement, but for how it was accomplished: safely, sustainably, and with a dedicated local workforce at its core. “This journey reminds me that when we lead with purpose and trust our people, extraordinary outcomes become possible,” he concludes.
What key aspects distinguish Carlsberg Vietnam’s Phu Bai expansion?
The expansion focuses not only on increasing production capacity but also on fostering sustainable practices, enhancing product quality, and contributing meaningfully to local communities.
How does the new brewery contribute to environmental sustainability?
Phu Bai Brewery operates on renewable energy, employs innovative water-saving technologies, and aims for net-zero carbon emissions in production by 2028, underscoring the commitment to environmental stewardship.
What is the overarching vision for Carlsberg Vietnam post-expansion?
The company aims to leverage the new facility to enhance operational excellence, strengthen consumer connections, and grow in a way that prioritizes sustainability and community impact.
