Carlsberg Vietnam recently embarked on a unique creative venture, pondering the question: “If our corporate culture were a song, what would it sound like?” This thought initiated an imaginative endeavor, infusing workplace values with catchy lyrics and inviting participation from both leaders and employees.
Drawing inspiration from pop sensation Hoa Minzy’s hit “Bac Bling,” the company reworked the song with lively lyrics, infectious rhythms, and vibrant choreography. Everyday locations—from the Phu Bai brewery in Hue to bustling offices in Hanoi and Ho Chi Minh City—transformed into stages where colleagues became singers, rappers, and dancers, bringing their company values to life in a lively and unforgettable way.
One of the video’s most powerful highlights features Carlsberg Vietnam’s leadership performing side by side with employees, blurring the lines between titles and hierarchies. Here, the only thing that matters is the collective rhythm they share on stage.
“At Carlsberg Vietnam, every role is significant, and everyone moves to the same beat. When leaders join their teams on the front lines, the divide diminishes,” a company spokesperson shared.
The music video also illustrates the company’s Growth Culture, a philosophy that shapes daily operations. Semper Ardens, which translates to “always burning with passion,” fuels every performance, while a wave of positive energy traverses generations and functions. Employees take immense pride in their brands, upholding speed and excellence evident in the project’s quick rollout. By empowering their workforce, Carlsberg ensures each individual has a chance to shine.
Emphasizing its commitment to Diversity, Equity & Inclusion (DEI), the video showcases employees from various backgrounds and roles—from brewers to office staff—uniting in harmonious celebration. This dedication extends to gender representation, with over 40% of senior leadership roles currently held by women, illustrating that diversity isn’t merely acknowledged but actively valued as a source of strength.
Carlsberg Vietnam recently fortified its reputation as a leading employer by being named one of the Best Companies to Work for in Asia by the HR Asia Awards for the third consecutive year in 2025.
This year’s theme, “Multi-Generation Synergy,” is beautifully illustrated in the music video: Gen Z injects energy, millennials add adaptability, and Gen X provides stability.
For Carlsberg Vietnam, culture is not confined to slogans or manuals; it flourishes through daily interactions—within offices, breweries, and the genuine connections made. “This music video is just one chapter in our story. Ultimately, it underscores that culture thrives when we live it together: in harmony, unity, and the shared mission of brewing significant moments for consumers, communities, and a sustainable future,” the spokesperson stated.
How did Carlsberg Vietnam create its music video?
The idea began with the question: “If our culture were a song, what would it sound like?” This inspired them to reinterpret the hit “Bac Bling” with playful lyrics and dynamic choreography, inviting participation from leaders and staff alike.
What themes does the video highlight about Carlsberg Vietnam’s workplace culture?
The video highlights the company’s Growth Culture, the importance of teamwork, and a commitment to Diversity, Equity & Inclusion, showcasing a workplace where every voice matters and different generations contribute to its success.
What recognition has Carlsberg Vietnam received for its workplace environment?
Carlsberg Vietnam was named one of the Best Companies to Work for in Asia by the HR Asia Awards in 2025, marking the third consecutive year it has received this accolade, reflecting its dedication to fostering a positive work environment.
