Cartier has teamed up with China Duty Free Group to unveil its new-look boutique at Sanya International Duty-Free Shopping Complex.
The Cartier Sanya boutique features an activation pad, which plays a “central” role in the concept, bringing the boutique “to life” for new launches and gatherings.
In the brand’s first-ever rollout of a new waiting lounge concept, guests at the shop are welcomed in a décor featuring subtle shades of champagne and wood details, accompanied by curled walls in a rectangular space.
To mark the boutique’s opening Cartier has curated pieces including the Panthère de Cartier Jewellery Collection – as modelled by actress and singer Victoria Song at the opening event – as well as a number of other highly sought-after signature Panthère de Cartier pieces.
They include the Révélation d’une Panthère Watch, La Panthère Watch, Panthère de Cartier Necklace, Panthère de Cartier Ring, and Pasha de Cartier skeleton steel watch.