Cambodian mobile operator Cellcard and mobile payments company Fortumo have teamed up to offer direct carrier billing for digital content.
Cellcard’s 4 million subscribers will be able to pay for digital content via their monthly mobile bill.
The alliance is aimed at providing payment options for the Cambodian market, which has a credit card penetration of less than 5% but a smartphone penetration of around 40%.
Fortumo’s direct carrier billing platform is used by smartphone app stores Google Play and Windows Phone Store, digital media companies including Sony, Hooq and Gaana as well as game developers such as EA Mobile nad Gameloft.
The company’s alliance with Cellcard comes in the wake of recently-announced partnerships with Reliance Communications in India, Zong in Pakistan and Viettel in Vietnam covering payments over Google Play.
Across APAC, Forumo’s direct carrier billing platform is now available to 1.5 billion customers in 16 countries.