Cellini, a New York landmark and one of the world’s leading independent jewelers, will celebrate the grand opening of its new Park Avenue flagship store on Tuesday, May 15th. Located at 430 Park Avenue, the spacious and luxurious new store will open its doors at 4:30pm for an intimate press preview of the new space and opportunity to speak with Cellini Founder and President Leon Adams, followed by a private reception from 6pm-9pm.
The grand opening event represents only the latest chapter in the 40-year history of Cellini. The impressive new location echoes the grandeur of the store’s beginnings in New York City, when Leon Adams opened his first showroom in the famed Waldorf-Astoria Hotel in 1977. It was here that Cellini established its reputation as New York’s premier jeweler.
In its new, expanded Park Avenue flagship, Cellini retains the impeccable quality, elegance, and gracious service that have long defined this independent store, translated into an inviting and immersive new location. The new flagship invites guests to explore a world-class collection of jewelry and gems, along with an unmatched selection of rare timepieces from more than 30 of the world’s top watchmakers.
“Our goal is to offer the very best in one location, so our patrons can compare and discover jewelry and watches that they simply can’t get anywhere else. And if our customers don’t see the jewelry they are looking for, we are equipped to make it for them. We have access to some of the rarest gems on Earth: diamonds and gems of all shapes, sizes, and colors. We regularly create Cellini signature jewelry pieces incorporating these important gems, tailored to meet and exceed our customer’s dreams,” remarked Leon Adams.
Visitors to Cellini can marvel at a multitude of lustrous pearls and some of the most prized gems on Earth, including an extremely rare, radiant-cut chartreuse diamond. Color stone enthusiasts can choose from important gemstones like Burmese rubies, Kashmir sapphires, and color-changing alexandrite, then work with Mr. Adams and the Cellini team to select or design a jewelry setting that best complements the gem’s most scintillating attributes. The extraordinary scope of the store’s collection extends beyond Cellini’s signature creations to exceptional pieces crafted by some of the world’s top jewelry designers. The array of designs offers something to satisfy every taste, from the Old-World craftsmanship of Carrera y Carrera and Wellendorff, to the modern artistry of Pippo Perez, Sutra, Fabergé, and Victor Velyan.
As Cellini’s reputation grew through the years, so too did its phenomenal horological collection, which includes historic watchmaking maisons such as Girard-Perregaux, Jaeger-LeCoultre, and Vacheron Constantin. Many watchmakers got their start in America at Cellini, including A. Lange & Söhne, De Bethune, Laurent Ferrier, and Richard Mille. Budding aficionados in search of their first fine timepiece appreciate the opportunity to compare so many different brands. Meanwhile, savvy collectors prize the unmatched selection of rare watches on display, including rare Swiss timepieces from Bovet. During the grand opening event on May 15th, Cellini will debut the new Bovet Recital 22 “Grand Recital” for the first time in the US, along with rare timepieces from Greubel Forsey and Urban Jürgensen.
“Quality is foremost in everything we do at Cellini,” remarked Adams, a statement that defines the next chapter for Cellini at its new Park Avenue flagship. Irresistible jewels, sophisticated horology, dedicated staff, and an inviting new venue ensure that this venerable New York jeweler will redefine the standard of quality on Park Avenue.