Chagee, a Chinese tea chain, has broadened its horizons with the unveiling of its inaugural pet-friendly store in Eastwood City, Manila, in the Philippines. This ground-breaking concept in Southeast Asia has been designed to appeal to both pet owners and their beloved fluffy friends.
The novel store offers an alfresco seating arrangement, complete with weather-resistant benches. The floor has been designed to be non-slip to ensure a pet-friendly environment. The store is also equipped with air purifiers and incorporates various safety-oriented aspects to cater to pets. Notably, the entrance is marked by a rooftop cat fixture and a dog sculpture, signifying the store’s pet-loving ethos.
Additionally, pets are welcomed by the provision of free water served in specially designated bowls. The store also takes into consideration the tea lovers’ needs. An encased tea bar with transparent glass panels allows customers to observe their drinks being prepared while keeping the tea safe from pet fur and dander.
The store also prioritizes cleanliness and hygiene. It boasts a cleaning station equipped with wet wipes, lint rollers, and trash bags. An inside handwashing station is also available to further promote sanitary practices.
According to Christopher Tiong, the General Manager of Chagee Philippines, the launch of this new concept aligns perfectly with the ongoing surge in pet ownership. The initiative mirrors the company’s ongoing effort to create more community-oriented spaces.
“We have always used our tea to bring people together, and the bonds we share with our pets are equally special”, Tiong said. “With this innovative store, we aim to merge tea culture and pet companionship in a warm, welcoming space that everybody can enjoy.”
Chagee sets itself apart through its distinct luxury-leaning, minimalist brand identity. The chain is renowned for its commitment to using real tea leaves, fresh milk, and refraining from the use of any artificial sweeteners.
What is Chagee’s pet-friendly store concept?
Chagee’s pet-friendly store concept is a novel space designed to cater to both pet owners and their pets. It offers alfresco seating, non-slip flooring, air purifiers, and safety-focused features. Pets are provided with free water and there is an enclosed tea bar for customers.
Where is Chagee’s first pet-friendly store located?
Chagee’s first pet-friendly store is located in Eastwood City, Manila, Philippines.
What differentiates Chagee from other tea chains?
Chagee differentiates itself by using real tea leaves and fresh milk in their drinks while avoiding artificial sweeteners. Its brand identity is minimalist and leans towards luxury.
