Changi Airport Group has aced the 2025 Randstad Employer Brand Research, recording an impressive attractiveness score of 78.4%. This marks a significant leap from its 2024 score of 69.6%, according to Singapore Business Review. Notably, this triumph marks the third time Changi has clinched the top spot since the study’s inception in 2012, with previous victories in 2016 and 2018.
The Randstad report is a notable gauge of employer reputation, polling the insights of 2,522 respondents aged 18 to 64 who evaluated companies on their brand awareness and overall appeal as employers. While Changi is renowned as a top-tier air travel hub, its roles encompass a broader spectrum, spanning airport operations, management, development, and diverse commercial activities.
Following in the rankings are Marina Bay Sands, a celebrated resort, and consumer goods giant Procter & Gamble. Singapore’s largest bank, DBS, and Micron Semiconductor also made the cut, rounding out the top five.
The report doesn’t stop at mere rankings; it offers a window into how various generations in Singapore prioritize their workplace values. Hospitality and recreation emerged as the most alluring sectors out of the 15 analyzed, with life sciences and service industries—covering securities, facilities, and catering—trailing closely behind.
Work-life balance continues to reign supreme across age groups, standout as the leading factor driving employee preferences for the third consecutive year. Salary and benefits trailed closely, as indicated by insights from The Business Times. However, a tapestry of generational differences reveals a more nuanced picture, particularly when it comes to job security. For instance, Gen Xers ranked job security as their third-most important factor, while millennials and Gen Z placed it fourth and fifth, respectively.
Interestingly, younger generations are prioritizing career advancement, with both Gen Z and millennials listing career progression as their third-most important workplace aspiration. “Competitive compensation alone is no longer sufficient; organisations must now tailor their employer brand to provide not just an acceptable employee experience but one that resonates deeply with the talent they wish to attract and retain,” stated David Blasco, country director of Randstad Singapore. To paraphrase a famous adage: in today’s job market, it’s not just about what you pay, but how you make employees feel.
What notable achievement did Changi Airport Group accomplish in the 2025 Randstad Employer Brand Research?
Changi Airport Group achieved an attractiveness score of 78.4%, marking its third time in the top spot since the study began in 2012.
How does the study collect its data, and who are the respondents?
The report gathers insights from a survey of 2,522 respondents aged 18 to 64, who evaluate companies based on employer brand awareness and attractiveness.
What are some key worker priorities identified in the report?
The report highlights that work-life balance remains the top priority for employees, while younger generations particularly emphasize career advancement opportunities.
