The renowned Melbourne-based bakery, Charlie’s Fine Food, has recently made a significant splash with its products appearing on Aldi Australia’s shelves for the first time in over 20 years of operation.
The ready-to-bake Choc Chip Cookie Dough, which is the first product to be launched by the bakery in partnership with the supermarket chain, is now available in Aldi’s chilled dessert section across the nation. Priced at $6.49, the cookie dough is the result of 12 dedicated months of development. This launch is a significant achievement for the family-owned bakery.
Jacky Magid, the director of sales and marketing, expressed her excitement about this fresh partnership with Aldi. “This is the first time we have collaborated with Aldi and the experience has been exceptional. We anticipate that this will be the first of many Charlie’s products we develop for Aldi’s shoppers to enjoy,” said Magid.
Charlie’s Fine Food was established in 2004 by Magid and her husband, Ken Mahlab. Over the years, the bakery has expanded its reach, with its products now being sold in major retailers such as Woolworths, Coles, Walmart, and Bunnings.
In 2022, the bakery’s reputation grew even further with the popular launch of its Mini Melting Moments range in Woolworths Metro stores across the country.
What is the first product Charlie’s Fine Food has launched in Aldi?
The first product from Charlie’s Fine Food to be launched in Aldi is their ready-to-bake Choc Chip Cookie Dough.
Who are the founders of Charlie’s Fine Food?
Charlie’s Fine Food was founded by Jacky Magid and her husband, Ken Mahlab.
What is the significant product launch by Charlie’s Fine Food in 2022?
Charlie’s Fine Food launched its Mini Melting Moments range in Woolworths Metro stores across the country in 2022.
