Chinese electronics retailer Gome is to expand into India.
The move will involve opening a manufacturing centre in India in order to sell its locally made branded products on the Indian market, which will include appliances, smartphones, and televisions to be sold through multi-brand outlets and online.
It has already revealed plans to launch three competitively priced smartphones to catch the upcoming festive season in the target region.
The new firm will be a wholly owned subsidiary of Gome Telecom Equipment, which is part of Hong Kong’s Gome Retail Holdings. Gome Group’s headquarters are based in Beijing.