CJ Olive Young, a prominent beauty chain in South Korea, has plans to roll out Olive Better, a wellness-oriented retail concept, in January.
The initial Olive Better branch will be located in Gwanghwamun, a critical business hub in the heart of Seoul. A subsequent outlet is slated for Gangnam – the city’s bustling commercial precinct. These specific sites are chosen with an aim to draw in office-goers, local inhabitants, and tourists who are interested in easily getting their hands on wellness goods as a part of their daily habits.
Olive Better will revolve around endorsing regular health and wellness. The store will offer a well-thought-out assortment of ‘inner-beauty foods’, nutritional supplements, wholesome snacks, fitness aids, aromatherapy goods, sleep aids, oral hygiene products, and dermacosmetics.
The selection is particularly targeted at consumers ranging from the mid-20s to mid-30s who are progressively viewing wellness as a crucial aspect of their lifestyle rather than a specialized category.
In addition to its physical presence, Olive Better will also be accessible via the Olive Young app and website, thereby proliferating the concept throughout the retailer’s digital platforms.
This initiative springs up as Olive Young fast-tracks its worldwide growth. The retailer announced its intention to inaugurate its first store in the US and penetrate the UAE market just last month.
The company has also experienced robust demand from tourists. Overseas visitors spent a whopping 1 trillion won (equating to US$680 million) at its brick-and-mortar stores around the nation from January to November, marking a 26-fold surge from 2022.
What is the Olive Better concept?
Answer: Olive Better is a wellness-oriented retail concept by CJ Olive Young, aiming to make wellness products a part of consumers’ daily routines.
Who is the target consumer for Olive Better?
Answer: The target consumers for Olive Better are individuals in their mid-20s to mid-30s who view wellness as a core lifestyle priority.
Is Olive Better planning any international expansion?
Answer: Yes, Olive Young, the parent company, is planning global expansion with the opening of its first store in the US and entry into the UAE market.
