Coca-Cola Vietnam set a world record for the largest Vietnamese Tet meal table with the participation of 1,000 multi-generation families in Ho Chi Minh City on January 8.
The meal was recognized as a record-setting event by the World Records Union (Worldkings). This record honors the tradition of family reunions over Tet meals and conveys the message that Tet may change, but the magic remains.
A total of 436 tables were arranged into the shape of two Coca-Cola bottles at Hoa Lu Stadium. More than 3,000 people from 1,000 Vietnamese families were seated around the tables to enjoy a Tet party with various traditional dishes and share memories of family reunions.
After two years of the Covid-19 pandemic, the Coca-Cola’s Tet event has returned, highlighting the meaning of family reunion that Coca-Cola wishes to bring to Vietnamese consumers.
Leonardo Garcia, General Director of Coca-Cola Vietnam and Cambodia, said: “Coca-Cola has been part of millions of Vietnamese family dinners for almost 30 years. We know how important the Tet reunion meal is for Vietnamese. This year, with the Timeless Magic Table event, we bring back the memories of old Tet family meals with an ice-cold Coke, because we know those meals can connect family members of all generations, something that never changes.”
Also in this event, Coca-Cola together with partner Al’s Fresco set the record for “The organization that gives away 1,000 pizzas to serve the most families in the same event in Vietnam.”
The World Records Union officially recognized the record (Worldkings).
Proud to be part of the Tet meals of millions of Vietnamese families, Coca-Cola strives to preserve and promote the values of friendship and community every Tet season.
This year, Coca-Cola Vietnam has supported more than 5,400 underprivileged people across Vietnam with a total value of VND5.3 billion to help them celebrate Tet. This was achieved thanks also to the contribution of the community, the companion of associations, unions, strategic partners of the company as well as local authorities.
Early on, Coca-Cola launched a campaign to contribute VND15,000 to the Vietnam Red Cross Tet Fund each time consumers interacted with the brand on its website. Coca-Cola and Vietnam Red Cross have supported 3,000 underprivileged people across the country through “0 VND Tet Market.”
Under the campaign, more than 4,000 chung and tet cakes will also be sent to students, homeless, and self-employed people in Ho Chi Minh City and Hanoi, who cannot return to their hometown to celebrate Tet.
In addition to the partnership with Vietnam Red Cross, this year, Coca-Cola has continued its tradition of handing out Tet gifts to families and disadvantaged people in the neighborhood of its factories. The program is supported and accompanied by the local People’s Committee, Women’s Unions and Departments of Labor, Invalids and Social Affairs to present 2,400 Tet gifts to underprivileged people and families in 13 provinces and cities.