Coles has rolled out a range of frozen food products inspired by two of the most-watched Netflix shows: Stranger Things and Squid Game.
The Netflix range includes Stranger Things-themed frozen pizzas, beef brisket BBQ patties, spicy wing nibbles and ice cream, and Squid Game-themed chicken nuggets and stuffed potato mashies.
Available in two flavours, Rad Pepperoni and the Gnarly Hawaiian, the frozen pizzas are packaged in the same retro-designed boxes as The Surfer Boy Pizzas, the show’s pizzeria.
Meanwhile, the four-pack beef brisket BBQ patties take inspiration from the show’s family-owned diner, Benny’s Burgers, and the Hellfire Club Spicy Wing Nibbles from the show’s Hawkins High School Society.
The Stranger Things ice cream is available in 1-litre tubs in three flavours: Butterscotch, Cinnamon Buns Vanilla, and Cookie Pieces.
The supermarket also launched a 9-pack BBQ chicken nuggets in the shape of triangles, circles, and squares inspired by Squid Game’s guard marks, alongside a 12-pack of Stuffed Potato Mashies with a red and green filling, playing on the red light, green light game from the show.
Tim Lane, business category manager for frozen at Coles, said the company was thrilled to partner with the streaming service and bring new products inspired by its popular franchises.
“We’re committed to working with suppliers to expand and diversify our product offering, and this innovative range draws on inspiration from the concepts and brands fans have seen throughout the shows,” said Lane.