Singapore furniture retailer Commune has become the first non-electronics authorized retailer for selected premium Samsung TVs.
The exclusive partnership is a first-of-its-kind for both Samsung and Commune. It is unusual for an upmarket interiors store to stock TVs – in this case, Samsung products that double as wall-mounted artworks when not screening video content.
“Commune is honored to collaborate with Samsung, whose design-centric lifestyle TVs complement our modern contemporary furniture collections and home interiors,” said Commune Lifestyle COO & CMO Gan Shee Wen. “Like Samsung TVs, our furniture encapsulates quiet modernity, unifying function and effortless form with intelligent craftsmanship.”
Consumers now have the opportunity to visit Commune stores in Singapore and see for themselves how the high tech premium Samsung TVs can seamlessly blend with modern furniture.
“We are delighted to partner Commune to bring Samsung’s premium lifestyle TVs, The Frame and The Serif, to their stores,” said Samsung Electronics Singapore director, consumer electronics business Steven Koh. “Where design meets technology, this collaboration reinforces our commitment to providing consumers with enhanced sophistication and harmonious balance between form and function.”