Shopper confidence in Vietnam up in 1Q

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The buyer confidence index in Viet Nam elevated by six factors to 112 factors over the past quarter, in response to Nielsen’s reort for the primary quarter of 2015 launched on Might 20.

This was the third third consecutive improve and the nation’s highest rating since 2010, making Viet Nam the sixth optimistic nation on the planet.

The report confirmed a continued development in the direction of saving cash by 86 per cent of interviewees over the previous yr. Greater than half (56 per cent) stated that they had reduce spending as a result of they believed the nation was in financial recession.

Greater than 60 per cent stated they minimize spending on new garments and tried to economise on electrical energy and fuel use, and 57 per cent skimped on leisure.

Vietnamese at the moment are among the many world’s greatest savers. Seventy eight per cent put their spare cash into financial savings, the report stated. Nevertheless, 44 per cent have been nonetheless able to pay for holidays and 40 per cent needed to spend on hi-tech devices.

Well being was the most important concern for Vietnamese, not the state of the financial system or job safety, in response to the report. One in each 5 have been nervous about their well being, whereas 15 per cent have been involved concerning the financial system and solely 16 per cent anxious about job safety.

The quarterly report confirmed shoppers in Southeast Asian have been probably the most optimistic. Three out of 5 nations with the very best shopper confidence scores have been Indonesia with 123 factors, the Philippines with 115 factors and Thailand with 114 factors


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