Cos, the fashion label under the H&M brand, has unveiled its first retail outlet in India, situated in the Select Citywalk Mall, New Delhi, marking its entrance into the burgeoning South Asian marketplace.
Cos boasts a store aesthetic that was crafted completely in-house. It features a harmony of intricate architectural nuances and eco-friendly materials, resulting in a stylish, welcoming ambience. The exterior of the store is adorned with Armourcoat clay lime plaster, a material that according to the fashion brand, acquires a unique patina from its interaction with water minerals during its application.
The store’s floors are fitted with terrazzo tiles from Grassi Pietre, which are made from 90% recycled material. These tiles are further enhanced with hand-tufted wool rugs by Kasthall.
The interior of the store presents ready-to-wear garments and accessories, showcased on aluminium railing systems and recycled shelving units from Smile Plastics. These displays are augmented by a sculptural table by Paper Factor that is constructed from recycled cellulose fibres and natural pigments.
The store also features an array of specially curated furniture from esteemed international design houses. These pieces include the Scarpa 925 chair, crafted by Cassina and Karakter, the Offset coffee table by Resident, Bon Bon lamps designed by Helle Mardahl, and the iconic Pumpkin sofa, a creation of Pierre Paulin for Ligne Roset.
Coinciding with the store’s launch is the release of Cos’s Autumn/Winter 2025 collections for men and women. These collections showcase the brand’s distinctive minimalist tailoring and high-quality fabric use.
Where is Cos’s first store in India located?
Cos’s first store in India is located in the Select Citywalk Mall in New Delhi.
What materials have been used in the design of the store?
The store design incorporates sustainable materials such as Armourcoat clay lime plaster, terrazzo tiles composed of 90% recycled material, and recycled shelving units. It also features a sculptural table made from recycled cellulose fibres and natural pigments.
What collections has Cos launched with the store opening?
Cos has launched its Autumn/Winter 2025 collections for men and women, featuring the brand’s signature minimalist tailoring and premium fabrics.
