Crumpler expands its distribution network in Hong Kong and the Philippines; plans pop-ups. Australian bag manufacturer Crumpler has taken on two new distribution partners in Asia.
With the introduction of new partners Bauhaus Holdings in Hong Kong and Shoemakers Shop in the Philippines, the brand is now supported by seven distributors across seven countries in the region, has a presence in 10 retailers, and will unveil three new pop-up stores and one concession store in the coming months.
Crumpler is now stocked at four Bauhaus outlets in Hong Kong, and two stores in Macau. It has also opened its first fully ranged standalone store in Hanguang department store, Beijing, in partnership with Sea To Summit China.
In the Philippines, Shoemaker’s Shop will relaunch Crumpler this summer with three pop-up stores opening in Alabang Town Center, Trinoma and the Duty Free Philippines Fiesta Mall. This is only the beginning for Crumpler in the Philippines, with local e-commerce in the works.
Crumpler is meanwhile continuously building its physical store and online presence in Australia, the US and Asia with more than 27 storefronts and distribution across 37 key department store and online retailers worldwide.