FIFA announces the world’s fastest-growing cryptocurrency platform as a sponsorship partner of this year’s World Cup soccer tournament held in Qatar.
Crypto.com will be the exclusive cryptocurrency trading platform sponsor of World Cup Qatar 2022, the Federation Internationale de Football Association (FIFA) announced Tuesday in Zurich, expanding its reach in global sports.
The sponsorship includes opportunities for some of the more than 10 million users of the platform to attend matches and win exclusive merchandise, FIFA said.
Sports sponsorship is nothing new to Crypto.com, whose beneficiaries include Formula 1, MMA, basketball, ice hockey and soccer. The company also has naming rights for a sports and entertainment venue in Los Angeles; the Crypto.com Arena.
«Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world,» said Kris Marszalek, co-founder and chief executive officer of Crypto.com.
The World Cup will be held in Qatar from November 21 to December 18, 2022