Chinese online grocery and delivery firm Dada-JD Daojia is partnering with French hypermarket chain Carrefour. The collaboration, which involves listing Carrefour China stores on the Dada-JD platform, has already resulted in a 720 per cent increase in the chain’s online sales compared with the month previous. Some 4000 Carrefour products are available to be traded on the platform.
So far, 158 Carrefour stores are listed on Dada-JD, with plans being to have 200 listed by the end of the year.
Dada-JD Daojia offers two distinct services, the “Dada” on-demand logistics platform (which covers 400 major Chinese cities) and the “JD Daojia” e-commerce platform that has more than 50 million users. It has collaborated with Walmart since 2016 as well as other chain supermarkets.